Leadership Coaching & Business Consulting for

Shawn Black is an industry recognized speaker, podcast host, author and is also strategic leadership coach and innovator, known for helping individuals and organizations unlock their full potential through transformational leadership, disruptive innovation, and strategic growth. As the creator of the CREATE™ Coaching Methodology and the CIS™ (Cognitive Influence Selling™) Framework, Shawn has pioneered methods that drive personal mastery, leadership influence, and business excellence.

​

The CREATE™ Coaching Methodology

At the core of Shawn’s coaching is the CREATE™ Coaching Methodology, a dynamic system designed to help leaders and individuals:

• Create bold visions and align their personal and professional goals with a clear path forward.

• Innovate by disrupting conventional thinking and driving breakthrough growth through strategic experimentation and differentiation.

• Lead by developing deep influence, trust, and authentic leadership, ensuring alignment between vision and execution.

• Overdeliver by anticipating needs, exceeding expectations, and consistently providing exceptional value in both personal and professional relationships.

• Sustain excellence through disciplined, consistent actions that align with long-term goals, creating high-performance cultures and habits.

​

The CREATE™ Coaching Methodology empowers individuals to move beyond incremental growth, enabling breakthrough achievements that transform personal and professional outcomes.

​

The CIS™ (Cognitive Influence Selling™) Framework

Shawn also created the CIS™ (Cognitive Influence Selling™) Framework, a groundbreaking approach that merges cognitive psychology with strategic selling techniques. CIS™ equips leaders and professionals to:

​

• Leverage cognitive insights to create genuine, trust-based relationships with clients and teams.

• Understand the emotional and psychological triggers behind decision-making to craft more effective, influential communication.

• Exceed expectations by building high-impact, emotionally resonant experiences that drive loyalty, engagement, and long-term success.

 

The CIS™ Framework helps professionals not only achieve outstanding sales results but also cultivate lasting relationships, building deeper connections with clients that drive sustained growth and influence.

​

Mission and Vision

​

Shawn Black’s mission is to enable people to consistently exceed their goals, creating lasting impact and excellence in both personal and professional arenas.

​

Whether through one-on-one coaching, leadership seminars, or customized growth programs, Shawn provides the frameworks and strategies needed for individuals and teams to create, innovate, and lead with purpose and sustained effectiveness.

Experience and Expertise

​

With extensive experience working with top executives, entrepreneurs, and organizations around the world, Shawn has become a trusted expert on leadership innovation, strategic growth, and personal mastery. His unique blend of business insight, cognitive psychology, and leadership excellence has transformed how individuals and organizations achieve success.

​

Through his CREATE™ Coaching Methodology and CIS™ Framework, Shawn guides individuals and organizations to develop the clarity, strategy, and systems needed to deliver transformational results in leadership, business, and personal development.

Join the Movement

​

Are you ready to elevate your leadership, business, and personal success? Shawn Black’s CREATE™ Coaching Methodology and CIS™ (Cognitive Influence Selling™) Framework offer clear, actionable paths to innovate, lead with influence, and achieve long-term excellence. Whether you’re striving to lead with greater impact, build stronger relationships, or surpass your goals, Shawn’s coaching and programs will equip you to achieve and exceed your highest aspirations.